Increased consumption of seafood in Norway – opportunities and barriers in Norwegian retail
Publication details
Publisher : Nofima AS
International Standard Numbers
:
Printed
:
978-82-8296-584-2
Publication type : Nofima’s reports
Series : Nofima rapportserie 7/2019
Year : 2019
Links
:
ARKIV
:
http://hdl.handle.net/11250/25...
If you have questions about the publication, you may contact Nofima’s Chief Librarian.
Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no
Summary
During the last few years, seafood consumption in Norway has declined. This report investigates factors in the Norwegian retail sector that represent opportunities and barriers for increased consumption of seafood. The report is based on interviews of seafood category managers from the three biggest retailers in Norway. The results show that the decrease in consumption of seafood is largely due to higher prices. Product development is important for increasing the consumption of seafood. Important opportunities and barriers to increased seafood consumption are increased innovation, efficient production, price, consumers’ knowledge, image, quality and predictability.
