Skip to main content

I work as Scientist at the Department of Marketing Research. I am a qualitative data analyst with a PhD in applied linguistics from the University of Gothenburg. I specialize in building small corpus databases and using corpus linguistics methods in quantifying qualitative data findings. I have worked in several EC funded projects including “EU-China-Safe”, aimed at building core components for a joint EU-China food safety control system. From 2015 to 2018, I was a Riksbankens Jubileumsfond scholar attached to ABB Corporate Research, investigating user experience, product design, and the acceptance and use of new technologies. I have a double masters in Information Studies (NTU, Singapore) and English Language (NUS, Singapore). My research work can be found in several academic journals, including Journal of Intercultural Communication Research, International Journal of Cross Cultural Management and the European Review of Service Economics and Management.
ResearcherID: P-4552-2016
Scopus Author ID: 55319861700